With the rapid increase in smartphone penetration across the globe, mobile commerce has gained increasing acceptance amongst both users and retailers. Mobile services are continuing to register impressive growth and mCommerce is also being embraced in sync.
Did you know that 53.4 million people in the U.S. own a smartphone? Smartphones allow users to access data from the web almost anytime, anywhere.
Your blog is where your brand is created, expanded upon, and recreated. It’s the place where your business directly interacts with your customers, forging trust and growing your influence. Make your blog “smart phone worthy” and market to the growing smartphone audience today.
It is thus not surprising that mobile coupons are increasingly being used by retailers and also advertisers to drive businesses.
Exposure2 findings have confirmed the hunch that retailers have all along been harboring-paper coupons are losing out to their mobile counterparts when compared for redemption rates. In fact, the redemption rates for mobile coupons are often more than 50% while paper coupons manage to notch only 0.2 to 2% redemption rates.
The success of an ecommerce platform rests on a retailer’s ability to figure out what strategies click and what do not.
The year 2010 it seems, has ushered in revolutionary trends in the mCommerce realm. For this is the first time that retailers have begun focusing on and investing in analytics. The demand is particularly intensified during festive seasons when they wish to offer all the important features of eCommerce.