If you made a New Year’s promise to be more honest with yourself regarding how you run your business, then this article is for you.  Below are three questions designed to bring out the truth - go ahead and give them a try:

What am I doing to get new customers?  (Make a list)
Is it working? (Check your list and be honest)
What do I need to change to get new customers?.

New customers are the lifeblood of every business - your very survival depends on them.  Look at your answers to the questions above.  Do you have new customers - enough new customers?  If you answered yes - then what you are doing works - keep doing it.  If you answered no - then what you are doing does NOT work.  Take a stand and no longer justify this wasted expense!  Instead ask, "What do I need to change to get new customers?"  Only the bravest leaders ask this question because deep down inside they know change can be good - very good. 

If you are unsure of what it is you need to change in order to attract new customers, oz 2 designs is here to help.  Email us, call us, set up an appointment - whatever works best for you – let us provide you with common sense, cost effective suggestions.  From recreating your brand identity in an interesting and understandable manner to marketing concepts which speak directly to the needs of your client base, Oz2 is here to provide you with real working solutions. Send me an email today at cl@oz2designs.com and I will be happy to review your current marketing and offer suggestions.

Marketing doesn’t have to be mysterious or expensive.  One way to attract more business is to show current and potential customers you care about them.  You can do this through a useful e-newsletter.  An e-newsletter is useful if it meets your clients’ needs.  For example, a pediatrician’s e-newsletter could offer health and well-being tips for parents and their children.   A builder could advise potential customers about first-time home buying or explain why his/her list of standard options is better than options offered by competitors.

Your internet presence should grow as a result of your e-newsletter.  This only happens if it is written in html text and is part of your web site. If you click on any of the read more links in this e-newsletter, you will find yourself on a web site – our web site.   Because our e-newsletter is part of our web site, every time we publish a new one, we also add fresh content to our site.  This makes our site more attractive to the search engines.

Your e-newsletter should not be cluttered looking or stuffed to the brim with text.  Instead, it needs to be a pleasing break from the typical email. This is where a good designer comes in handy.  Your business brand should be continued throughout its appearance and tone. 

oz 2 designs understands e-newsletters – how to write them, how to design them, and how to send them.  If you would like a useful, appealing e-newsletter like ours, send an email to cl@oz2designs.com and we will set up a time to share ideas with you.

Secure, attractive, intelligent - she's the best yet prefers to remain in the background.  I am talking about Oz2's web site hosting service.   So much more than living space for your web site, our hosting service is tailored to meet each customer’s individual needs.
 
At first, we didn’t want to host web sites. Unfortunately, slow download time, security issues, programming difficulties, and email troubles seem to plague most local and some national hosts.  We no longer felt comfortable asking others to host our web sites.  Instead, we put some serious research time into finding the perfect host for us and all of our clients.

The result:  oz 2 designs hosting service does exactly what it is supposed to do – operate smoothly, quickly and efficiently in the background.   If we create your web site, there is no hosting fee for one year.  After that it is only $100 to $300 per year – depending on the size and features of the site.   More importantly, it is something our clients never have to worry about – we take care of all the details and they just enjoy the results. 

Hosting with Oz2 is effortless and cost efficient.  If you already have a web site and are experiencing problems with your current host, send me an email at cl@oz2designs.com or give me a call to discuss the transfer of your site to our host.