Searchers no longer have the sole expectation of searching to find information for a specific outcome. As people spend more and more time connecting, sharing and interacting with the social web, they now often expect to interact with what they find in the search results.
Social media marketing efforts that create conversations and buzz can influence queries on keywords used in search the same way advertising and the result of public relations through media coverage can drive search traffic.
In social web situations, a great idea can spread quickly, driving people to search for more formal information. The push is the instigation of a new concept in social media situations, providing useful information and provoking discussions about it. The pull (searching for) comes from the idea catching fire and people searching for more information on it.
Another aspect to the push and pull effect involves content that is created by marketers and/or discussions that come out of a social media marketing effort that can also rank in the search results. Creating socially enabled content that is optimized for keywords phrases with established demand allows a brand, product or company to occupy multiple positions on the same search query. By socially enabling that content with save/share/comment features, marketers facilitate distribution within social communities.
Part II-How to Vet a Social Media Agency
Because C.E.O.s themselves must grasp the fundamentals of digital before they’re able to make wise digital marketing choices.
Highly targeted ads based on audience intent.
We manage and optimize online advertising campaigns through platforms like Google AdWords. We also do landing page optimization to get the most value out of your SEM campaigns.
Utilizing social media requires a well defined business goal.
Oz2 will review your marketing objectives and set on the correct social media path. Creating and designing your businesses Google+, Facebook, Twitter, Pinterest accounts, and guiding your business on best return on investment.
Oz2 uses Twitter, Facebook, Flickr, and our blog to connect with our community of fans and clients.
We’ve found that using email and social networks together provides a greater benefit than just using one or the other, and we have lots of features that simplify that process.